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	<title>Alex Kelleher</title>
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	<link>http://blog.alexkelleher.com</link>
	<description>... targeting, psychology, data ...</description>
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		<item>
		<title>Stop vomiting on my news articles!</title>
		<link>http://blog.alexkelleher.com/2012/08/16/stop-vomiting-on-my-news-articles/</link>
		<comments>http://blog.alexkelleher.com/2012/08/16/stop-vomiting-on-my-news-articles/#comments</comments>
		<pubDate>Wed, 15 Aug 2012 23:16:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=608</guid>
		<description><![CDATA[TweetReading articles is excruciatingly painful, outside walled (facebook) or non-profit (BBC) sites.  Here&#8217;s why: 95% of the page is not the content you went to the page to see.  It&#8217;s there to attract you elsewhere. Thanks to mainly irrelevant display ads, link-bait &#8230; <a href="http://blog.alexkelleher.com/2012/08/16/stop-vomiting-on-my-news-articles/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Privacy?  What privacy (Google)?</title>
		<link>http://blog.alexkelleher.com/2011/08/29/privacy-what-privacy-google/</link>
		<comments>http://blog.alexkelleher.com/2011/08/29/privacy-what-privacy-google/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 21:22:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[privacy]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=602</guid>
		<description><![CDATA[TweetSo delivering products in the industry that I do, privacy is always on the agenda.  So I thought I&#8217;d dive into what Google knows about me today. Firstly, 50% of the world&#8217;s top 1,000,000 sites by traffic have Google analytics &#8230; <a href="http://blog.alexkelleher.com/2011/08/29/privacy-what-privacy-google/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://blog.alexkelleher.com/2011/08/29/privacy-what-privacy-google/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who gets the credit? Attribution Analysis&#8230;</title>
		<link>http://blog.alexkelleher.com/2011/07/31/who-gets-the-credit-attribution-analysis/</link>
		<comments>http://blog.alexkelleher.com/2011/07/31/who-gets-the-credit-attribution-analysis/#comments</comments>
		<pubDate>Sun, 31 Jul 2011 17:49:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[data mining]]></category>
		<category><![CDATA[Targeting]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=592</guid>
		<description><![CDATA[TweetA while ago, I wrote about the long list of reasons we click on something.  This is just the background to a much bigger debate &#8211; of why we eventually buy something.  That final conversion is fought over every day by &#8230; <a href="http://blog.alexkelleher.com/2011/07/31/who-gets-the-credit-attribution-analysis/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://blog.alexkelleher.com/2011/07/31/who-gets-the-credit-attribution-analysis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keyword Targeting?</title>
		<link>http://blog.alexkelleher.com/2011/03/25/keyword-targeting/</link>
		<comments>http://blog.alexkelleher.com/2011/03/25/keyword-targeting/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 17:49:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Targeting]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=583</guid>
		<description><![CDATA[TweetA short message to LinkedIn.  Keep the &#8220;beta&#8221; tag on there (my PA skills aren&#8217;t great): This neatly illustrates one of the issues of just using simple keyword targeting, combined with slapping on a ballsy title like &#8220;Jobs You May &#8230; <a href="http://blog.alexkelleher.com/2011/03/25/keyword-targeting/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t mess with the script!</title>
		<link>http://blog.alexkelleher.com/2011/03/15/dont-mess-with-the-script/</link>
		<comments>http://blog.alexkelleher.com/2011/03/15/dont-mess-with-the-script/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 10:15:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=578</guid>
		<description><![CDATA[TweetOur lives aren&#8217;t run as a stream of unconnected events, where we are constantly surprised, and often confused. In most cases, anyway&#8230; Actually each event in our lives runs against a cognitive script - a set of expectations we&#8217;ve built &#8230; <a href="http://blog.alexkelleher.com/2011/03/15/dont-mess-with-the-script/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://blog.alexkelleher.com/2011/03/15/dont-mess-with-the-script/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Do You Click?</title>
		<link>http://blog.alexkelleher.com/2011/02/10/why-do-you-click/</link>
		<comments>http://blog.alexkelleher.com/2011/02/10/why-do-you-click/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 15:06:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Targeting]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=565</guid>
		<description><![CDATA[TweetEveryone who deals with online marketing spends time thinking about &#8220;Attribution Analysis&#8221; &#8211; who actually gets the credit for a sale?  Was it PPC, was it a display ad, was is search?  Affiliates?  The position of Jupiter and Venus? Actually, &#8230; <a href="http://blog.alexkelleher.com/2011/02/10/why-do-you-click/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://blog.alexkelleher.com/2011/02/10/why-do-you-click/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Amazon &#8211; 85% irrelevant?</title>
		<link>http://blog.alexkelleher.com/2011/01/30/amazon-85-irrelevant/</link>
		<comments>http://blog.alexkelleher.com/2011/01/30/amazon-85-irrelevant/#comments</comments>
		<pubDate>Sat, 29 Jan 2011 23:55:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Targeting]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=556</guid>
		<description><![CDATA[TweetAmazon probably knows more about me than any other online retailer &#8211; just due to sheer number of times I&#8217;ve shopped there.  Also, they have been in the &#8220;personalization&#8221; game longer than most, and have pumped serious money behind making their site &#8230; <a href="http://blog.alexkelleher.com/2011/01/30/amazon-85-irrelevant/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://blog.alexkelleher.com/2011/01/30/amazon-85-irrelevant/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>When did you last read the Google Privacy Policy?</title>
		<link>http://blog.alexkelleher.com/2011/01/25/when-did-you-last-read-the-google-privacy-policy/</link>
		<comments>http://blog.alexkelleher.com/2011/01/25/when-did-you-last-read-the-google-privacy-policy/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 14:10:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[privacy]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=548</guid>
		<description><![CDATA[TweetI&#8217;ve previously written about about my fundamental believe that most people don&#8217;t care about privacy &#8211; unless we remind them they should care.  I&#8217;ve also agreed that doesn&#8217;t equate to having a free ride with people&#8217;s privacy.  I&#8217;d be the &#8230; <a href="http://blog.alexkelleher.com/2011/01/25/when-did-you-last-read-the-google-privacy-policy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://blog.alexkelleher.com/2011/01/25/when-did-you-last-read-the-google-privacy-policy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I&#8217;m not a number!</title>
		<link>http://blog.alexkelleher.com/2011/01/18/im-not-a-number/</link>
		<comments>http://blog.alexkelleher.com/2011/01/18/im-not-a-number/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 02:00:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[privacy]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=542</guid>
		<description><![CDATA[TweetAlex Kelleher, citizen #5948263917322 The US government is pitching that consumers online will benefit from having secure IDs, to &#8220;conduct business safely online&#8221;. Cunningly calling it the &#8220;National Strategy for Trusted Identities in Cyberspace&#8221;, the government is at pains to &#8230; <a href="http://blog.alexkelleher.com/2011/01/18/im-not-a-number/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://blog.alexkelleher.com/2011/01/18/im-not-a-number/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Browser Wars and Targeting</title>
		<link>http://blog.alexkelleher.com/2011/01/15/browser-wars-and-targeting/</link>
		<comments>http://blog.alexkelleher.com/2011/01/15/browser-wars-and-targeting/#comments</comments>
		<pubDate>Sat, 15 Jan 2011 02:53:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Targeting]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=534</guid>
		<description><![CDATA[TweetBrowser-based targeting has reached new lows.  It seems Microsoft and Google are now locked in a death-battle to the extent that their best targeting indicator is &#8220;he is currently using my browser&#8220;. Microsoft first caught my attention today, with what was &#8230; <a href="http://blog.alexkelleher.com/2011/01/15/browser-wars-and-targeting/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://blog.alexkelleher.com/2011/01/15/browser-wars-and-targeting/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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