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	<title>Alex Kelleher &#187; Uncategorized</title>
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	<link>http://blog.alexkelleher.com</link>
	<description>... targeting, psychology, data ...</description>
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		<title>Who gets the credit? Attribution Analysis&#8230;</title>
		<link>http://blog.alexkelleher.com/2011/07/31/who-gets-the-credit-attribution-analysis/</link>
		<comments>http://blog.alexkelleher.com/2011/07/31/who-gets-the-credit-attribution-analysis/#comments</comments>
		<pubDate>Sun, 31 Jul 2011 17:49:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[data mining]]></category>
		<category><![CDATA[Targeting]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=592</guid>
		<description><![CDATA[TweetA while ago, I wrote about the long list of reasons we click on something.  This is just the background to a much bigger debate &#8211; of why we eventually buy something.  That final conversion is fought over every day by &#8230; <a href="http://blog.alexkelleher.com/2011/07/31/who-gets-the-credit-attribution-analysis/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Fallacy of Gender Targeting</title>
		<link>http://blog.alexkelleher.com/2010/08/01/the-fallacy-of-gender-targeting/</link>
		<comments>http://blog.alexkelleher.com/2010/08/01/the-fallacy-of-gender-targeting/#comments</comments>
		<pubDate>Sun, 01 Aug 2010 00:20:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=472</guid>
		<description><![CDATA[TweetMuch of what marketers call &#8220;targeting&#8221; is still based on traditional marketing segments: postcode, age, gender. The online ads world is racing towards the identification of &#8220;audiences&#8221; based on many of these segments, and as such is placing an even greater &#8230; <a href="http://blog.alexkelleher.com/2010/08/01/the-fallacy-of-gender-targeting/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Uncanny Valley &#8211; Ebook Readers</title>
		<link>http://blog.alexkelleher.com/2010/04/05/the-uncanny-valley-ebook-readers/</link>
		<comments>http://blog.alexkelleher.com/2010/04/05/the-uncanny-valley-ebook-readers/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 19:07:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[UI]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=454</guid>
		<description><![CDATA[TweetJust recently I forecast the death of text in reading, but until that comes to pass, I&#8217;ll vent the current state-of-the art: ebook readers. I&#8217;m excluding the iPad for the moment given I haven&#8217;t seen one, and it&#8217;s not strictly an &#8230; <a href="http://blog.alexkelleher.com/2010/04/05/the-uncanny-valley-ebook-readers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Twitter Mining</title>
		<link>http://blog.alexkelleher.com/2010/01/02/twitter-mining/</link>
		<comments>http://blog.alexkelleher.com/2010/01/02/twitter-mining/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 20:46:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[data mining]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=418</guid>
		<description><![CDATA[TweetTwitter, for all its fans and detractors, generates a LOT of data.  It may only be a very small percentage of the world&#8217;s population who tweet a lot, but even that can be representative of interesting/important trends and changes. Oh, &#8230; <a href="http://blog.alexkelleher.com/2010/01/02/twitter-mining/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Embedded media &#8211; widgets!</title>
		<link>http://blog.alexkelleher.com/2008/09/12/embedded-media-widgets/</link>
		<comments>http://blog.alexkelleher.com/2008/09/12/embedded-media-widgets/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 20:21:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=166</guid>
		<description><![CDATA[TweetCourtesy of the guys at Widgetbox I&#8217;ve been exploring what&#8217;s available out there to embed and add value to visitors.  The answer is, unsuprisingly, &#8220;what isn&#8217;t available out there&#8221;.   I picked up couple of examples at random that I thought &#8230; <a href="http://blog.alexkelleher.com/2008/09/12/embedded-media-widgets/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>12,000 laptops LOST every week in US airports</title>
		<link>http://blog.alexkelleher.com/2008/08/27/12000-laptops-every-week-in-us-airports/</link>
		<comments>http://blog.alexkelleher.com/2008/08/27/12000-laptops-every-week-in-us-airports/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 20:02:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=148</guid>
		<description><![CDATA[TweetThis story caught my eye &#8211; quite possibly as I&#8217;m flying tomorrow&#8230; 12,000 laptops EVERY WEEK, that&#8217;s 624,000 per year, or one for every 500 people.  What&#8217;s even more astonishing is that 70% of those aren&#8217;t reclaimed.  Is everyone feeling &#8230; <a href="http://blog.alexkelleher.com/2008/08/27/12000-laptops-every-week-in-us-airports/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>History</title>
		<link>http://blog.alexkelleher.com/2008/08/10/history/</link>
		<comments>http://blog.alexkelleher.com/2008/08/10/history/#comments</comments>
		<pubDate>Sun, 10 Aug 2008 22:33:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=116</guid>
		<description><![CDATA[TweetAs an example of the data that a server can already pick up from a simple visit, have a look at the table below (visit a couple of those sites and come back and see the difference). I&#8217;ve also added &#8230; <a href="http://blog.alexkelleher.com/2008/08/10/history/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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