Category Archives: Uncategorized

Who gets the credit? Attribution Analysis…

A while ago, I wrote about the long list of reasons we click on something.  This is just the background to a much bigger debate – of why we eventually buy something.  That final conversion is fought over every day by a hundred different parties.  And yet the state of the market is still generally to pay for the last click…

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The Fallacy of Gender Targeting

Much of what marketers call “targeting” is still based on traditional marketing segments: postcode, age, gender. The online ads world is racing towards the identification of “audiences” based on many of these segments, and as such is placing an even greater premium on the concept of “male” and “female”, alongside other geo-demographic data.

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The Uncanny Valley – Ebook Readers

Just recently I forecast the death of text in reading, but until that comes to pass, I’ll vent the current state-of-the art: ebook readers. I’m excluding the iPad for the moment given I haven’t seen one, and it’s not strictly an ebook (and arguably uncomfortable to read for long periods of time).

Problem #1
This is the deal-breaker for me: the screen refresh. Each page-change means watching a page that’s supposed to be a paper analog flash “black” and then “white” again. Every time. Flash. Flash.  That process takes anywhere from 1 second to about 4 on the readers I’ve seen.

Problem #2
Future versions of eInk will support colour.  I can probably wait.

Problem #3
Not all books are available as ebooks.  So, take both?  Seems heavy.

Problem #4

The “uncanny valley” describes the revulsion effect when robots get very close to being alike to humans. Actually something that is intentionally less accurate is more likely to be perceived as human-like.  Hence Avatar’s colors.

This same “uncanny valley” applies to ebook readers. They are getting close to paper, and therefore the differences (like the screen flash) stand out even more, as we jolt back to the reality that we’re not holding paper.

Problem #5
Ebook readers don’t like it when you drop them in the bath.

Problem #6
See Problem #1. If it weren’t for that, I’d have bought an eReader a long time ago.  I’ll probably buy an iPad, but not for book reading…

Twitter Mining

Twitter, for all its fans and detractors, generates a LOT of data.  It may only be a very small percentage of the world’s population who tweet a lot, but even that can be representative of interesting/important trends and changes.

Oh, and by the way, is twitter worried about this twitter.com traffic trend (courtesy of compete.com)?

But in terms of mining the human chatter that happens through Twitter, who is doing anything interesting?  I didn’t find much:

1. TweetDeck‘s  TwitScoop

Dodgy naming aside, this column in tweetdeck is one I keep switched on.  But a keyword tag cloud isn’t exactly world-shattering in 2010.  Still, it’s there, and while the screengrab above doesn’t tell me much (and I’m still not sure what/who “snead” is, even after a search), it’s a good finger-on-the-pulse.

2. TrendsMap

Now this is more like it (and a better name).  A google mashup with (another) tag/word cloud floated on top, it gives an overview or trending topics, along with a real-time snapshot of individual tweets.   And no, I’ve no idea why blasphemy is a hot topic in Ireland right now…

 3. Neoformix

Now this guy I have a lot of time for.  He’s particularly well known for his “Twitter Stream” graphs, which shows word usage trends over time, as below. 

However, head on over to his projects page, and you’ll find charts that include “time of day word correlations” (as below), “Twitter Venn” (twitter Venn diagrams) and a host of other tools. 

So, I know Jeff at Neoformix isn’t the only guy doing interesting analysis of Twitter data, but what surprises me is how few people seem to be working on it – at least that I’m aware of.  Sure, the fact that the word “drunk” is tweeted most between midnight and 5am isn’t going to change the way we see the world – but what about if a brand name suddenly takes off?  Or the word “recession” is on a downwards trend, or “flu” on an upwards trend? 

More Twitter Mining, please…

Embedded media – widgets!

Courtesy of the guys at Widgetbox I’ve been exploring what’s available out there to embed and add value to visitors.  The answer is, unsuprisingly, “what isn’t available out there”.   I picked up couple of examples at random that I thought were interesting.  Added value?  Well…