Category Archives: Targeting

A short message to LinkedIn.  Keep the “beta” tag on there (my PA skills aren’t great):

This neatly illustrates one of the issues of just using simple keyword targeting, combined with slapping on a ballsy title like “Jobs You May Be Interested In”.  Quite aside from being smart enough to not show me that box at all (I’m running an early stage company, so probably they could use that page estate better)…

#fail – as I think the kids say.

Amazon probably knows more about me than any other online retailer – just due to sheer number of times I’ve shopped there.  Also, they have been in the “personalization” game longer than most, and have pumped serious money behind making their site and product suggestions better. 

So when I log into Amazon, I should be getting “Peak Relevance” (btw,  I just made that term up) - in other words, the state-of-the-art of content that appeals to me.  Hit up the break to see how well I think they’ve done…

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Browser-based targeting has reached new lows.  It seems Microsoft and Google are now locked in a death-battle to the extent that their best targeting indicator is “he is currently using my browser“.

Microsoft first caught my attention today, with what was a vaguely amusing “Google sucks at HTML 5.0, we however rock” banner, demonstrating that MS is better at animating fish, apparently.  It raised a smile, partly because, full disclosure, I’m reasonably supportive of the turnaround at MS.

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