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	<title>Alex Kelleher &#187; Psychology</title>
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	<description>... targeting, psychology, data ...</description>
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		<title>Don&#8217;t mess with the script!</title>
		<link>http://blog.alexkelleher.com/2011/03/15/dont-mess-with-the-script/</link>
		<comments>http://blog.alexkelleher.com/2011/03/15/dont-mess-with-the-script/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 10:15:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=578</guid>
		<description><![CDATA[TweetOur lives aren&#8217;t run as a stream of unconnected events, where we are constantly surprised, and often confused. In most cases, anyway&#8230; Actually each event in our lives runs against a cognitive script - a set of expectations we&#8217;ve built &#8230; <a href="http://blog.alexkelleher.com/2011/03/15/dont-mess-with-the-script/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why Do You Click?</title>
		<link>http://blog.alexkelleher.com/2011/02/10/why-do-you-click/</link>
		<comments>http://blog.alexkelleher.com/2011/02/10/why-do-you-click/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 15:06:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Targeting]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=565</guid>
		<description><![CDATA[TweetEveryone who deals with online marketing spends time thinking about &#8220;Attribution Analysis&#8221; &#8211; who actually gets the credit for a sale?  Was it PPC, was it a display ad, was is search?  Affiliates?  The position of Jupiter and Venus? Actually, &#8230; <a href="http://blog.alexkelleher.com/2011/02/10/why-do-you-click/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Don&#8217;t make my brain hurt!</title>
		<link>http://blog.alexkelleher.com/2011/01/13/dont-make-my-brain-hurt/</link>
		<comments>http://blog.alexkelleher.com/2011/01/13/dont-make-my-brain-hurt/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 00:49:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=526</guid>
		<description><![CDATA[TweetI challenge you to look at the girl on the left for more than 10 seconds.  Difficult, right?  That&#8217;s the brain being confronted with something so fundamentally wrong, it actually feels like it hurts to look at it. [And by &#8230; <a href="http://blog.alexkelleher.com/2011/01/13/dont-make-my-brain-hurt/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do music and smells REALLY make you shop more?</title>
		<link>http://blog.alexkelleher.com/2011/01/08/do-music-and-smells-really-make-you-shop-more/</link>
		<comments>http://blog.alexkelleher.com/2011/01/08/do-music-and-smells-really-make-you-shop-more/#comments</comments>
		<pubDate>Sat, 08 Jan 2011 15:08:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=519</guid>
		<description><![CDATA[TweetIn a recent study, fashion shoppers in an (offline) retail setting were observed while music was played (or not), and the scent of vanilla was wafted into the shop (or not).  When both were present, the amount of time and money &#8230; <a href="http://blog.alexkelleher.com/2011/01/08/do-music-and-smells-really-make-you-shop-more/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Consumers prefer 1% interest to 0% interest</title>
		<link>http://blog.alexkelleher.com/2011/01/05/consumers-prefer-1-interest-to-0-interest/</link>
		<comments>http://blog.alexkelleher.com/2011/01/05/consumers-prefer-1-interest-to-0-interest/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 20:34:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=514</guid>
		<description><![CDATA[Tweet1%  &#60;  0%  ? In the list of strange ways that our minds work, this has earned a ranking place.  Research by Mauricio M. Palmeira, and published in the Journal of Consumer Research has found that consumers more readily &#8220;get&#8221; &#8230; <a href="http://blog.alexkelleher.com/2011/01/05/consumers-prefer-1-interest-to-0-interest/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Does your mood change what you buy?</title>
		<link>http://blog.alexkelleher.com/2011/01/03/does-your-mood-affect-what-you-buy/</link>
		<comments>http://blog.alexkelleher.com/2011/01/03/does-your-mood-affect-what-you-buy/#comments</comments>
		<pubDate>Mon, 03 Jan 2011 20:56:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=497</guid>
		<description><![CDATA[Tweet or ? When you&#8217;re trying to work out what your customer wants, you have some options.  The simplest is to ask them directly &#8211; which is of course easier offline.   Problem is, people often won&#8217;t answer, and even if they do, they &#8230; <a href="http://blog.alexkelleher.com/2011/01/03/does-your-mood-affect-what-you-buy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Red=stop, Green=go?</title>
		<link>http://blog.alexkelleher.com/2010/05/03/redstop-greengo/</link>
		<comments>http://blog.alexkelleher.com/2010/05/03/redstop-greengo/#comments</comments>
		<pubDate>Mon, 03 May 2010 19:58:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Psychology]]></category>
		<category><![CDATA[UI]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=461</guid>
		<description><![CDATA[TweetColor affects us all the time - from a red traffic light to the placebo effect of a pill (yellow chalk pills are the most effective antidepressants it seems).  And we all know that the meaning of color varies based on where you are in the world, or in &#8230; <a href="http://blog.alexkelleher.com/2010/05/03/redstop-greengo/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://blog.alexkelleher.com/2010/05/03/redstop-greengo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>R.I.P. reading and writing</title>
		<link>http://blog.alexkelleher.com/2010/03/13/r-i-p-reading-and-writing/</link>
		<comments>http://blog.alexkelleher.com/2010/03/13/r-i-p-reading-and-writing/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 13:46:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=445</guid>
		<description><![CDATA[TweetReading has had a long history, no doubt.  But here&#8217;s why I think it&#8217;s future may be shorter than its past.   The stages of reading: Reading = interpreting drawings Writing in symbols or pictures to communicate messages started some 70,000 &#8230; <a href="http://blog.alexkelleher.com/2010/03/13/r-i-p-reading-and-writing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://blog.alexkelleher.com/2010/03/13/r-i-p-reading-and-writing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why we blink together</title>
		<link>http://blog.alexkelleher.com/2009/11/01/why-we-blink-together/</link>
		<comments>http://blog.alexkelleher.com/2009/11/01/why-we-blink-together/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 11:06:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=376</guid>
		<description><![CDATA[TweetAt university I did a thesis on how people react to movies (part of which went into a chapter I co-wrote with Julian Friedman for his book How to Make Money Scriptwriting).  Turns out, if we empathise with a character on &#8230; <a href="http://blog.alexkelleher.com/2009/11/01/why-we-blink-together/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://blog.alexkelleher.com/2009/11/01/why-we-blink-together/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Mind Reading?</title>
		<link>http://blog.alexkelleher.com/2009/07/24/mind-reading/</link>
		<comments>http://blog.alexkelleher.com/2009/07/24/mind-reading/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 17:06:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Profiling]]></category>
		<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://blog.alexkelleher.com/?p=311</guid>
		<description><![CDATA[TweetEvery so often, a story comes a long within the field of psychology which underlines just how far we&#8217;ve still got to go.  In a study at UCLA, subjects were asked to do one of 8 different tasks &#8211; from &#8230; <a href="http://blog.alexkelleher.com/2009/07/24/mind-reading/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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