Given that I use this as a demonstration of an effective, viral-style ad quite a bit, I thought it was about time I posted it here. At 2.2m views, and 2,500 comments (as well as a bunch of either copy, copycat or homage videos with strong incremental viewing) it’s a resounding example of YouTube appeal, and all upside for Budweiser (who manfully held back from using many branded bottles in the commercial, adding to its appeal probably). More than that, hundreds (if not thousands) of blogs have done what I’m doing – giving it even more exposure.
Mobile phone carrier Orange Poland admitted today that it hired actors to stand in line for the country’s iPhone debut.
“It was a part of our marketing strategy, the concept was thought up at Orange Poland,” the company told the Associated Press. “The aim was to ‘warm up’ the atmosphere around the launch of the iPhone.”
Orange said they set up fake queues in front of about 20 stores around the country. Meanwhile, there were no lines outside of rival Era retail stores which also carry the iPhone in Poland according to several reports.
Well, there you go, the rent-a-crowd marketing method is still going strong. Or Poland has realised that there are better phones than the iPhone!
RT @netzprinzip: Tag, Uhrzeit und Wetter verändern das Kaufverhalten http://bit.ly/a96n58 @alexkelleher von @cognitivematch im Interview ... 2010/07/28
RT @Thandelike: "The Internet makes brain more efficient, not dumbed down": @AlexKelleher of Cognitive Match at #TED Global (thanks!) 2010/07/24
Heading out to NY/SF next week, @ me if you're around... 2010/07/23
Leaving NYC to head to Oxford to attend TED (and speak on Monday) - @ me if you're there #in2010/07/11