Alex Kelleher’s Blog

Given that I use this as a demonstration of an effective, viral-style ad quite a bit, I thought it was about time I posted it here.   At 2.2m views, and 2,500 comments (as well as a bunch of either copy, copycat or homage videos with strong incremental viewing) it’s a resounding example of YouTube appeal, and all upside for Budweiser (who manfully held back from using many branded bottles in the commercial, adding to its appeal probably).   More than that, hundreds (if not thousands) of blogs have done what I’m doing – giving it even more exposure.

Now there’s viral value.

admin Social Media Marketing, marketing

Just spotted this on the excellent Register:

Actors paid to queue for Poland’s iPhone launch

Mobile phone carrier Orange Poland admitted today that it hired actors to stand in line for the country’s iPhone debut.

“It was a part of our marketing strategy, the concept was thought up at Orange Poland,” the company told the Associated Press. “The aim was to ‘warm up’ the atmosphere around the launch of the iPhone.”

 Orange said they set up fake queues in front of about 20 stores around the country. Meanwhile, there were no lines outside of rival Era retail stores which also carry the iPhone in Poland according to several reports.

Well, there you go, the rent-a-crowd marketing method is still going strong.  Or Poland has realised that there are better phones than the iPhone!

admin Mobile Phones, marketing