Given that I use this as a demonstration of an effective, viral-style ad quite a bit, I thought it was about time I posted it here. At 2.2m views, and 2,500 comments (as well as a bunch of either copy, copycat or homage videos with strong incremental viewing) it’s a resounding example of YouTube appeal, and all upside [...]
Archive for the 'marketing' Category
Just spotted this on the excellent Register:
Actors paid to queue for Poland’s iPhone launch
Mobile phone carrier Orange Poland admitted today that it hired actors to stand in line for the country’s iPhone debut.
“It was a part of our marketing strategy, the concept was thought up at Orange Poland,” the company told the Associated Press. “The [...]
