What does your cell phone know about you? Well, a fair bit according to researchers at MIT. For instance, they claim they can divine, among other things:
- how happy and productive you are
- your social status
- your social group
Fundamentally this is just an extension of any form of data mining - take a large amount [...]
Archive for the 'geotargeting' Category
Reality Mining
Published July 31st, 2008 in Profiling, Statistics, data mining and geotargeting. 0 CommentsGeo-tagging, location-based social networking, UPS gps-tracking - the internet is more alive all the time with geographically based data, and I think it’s a great thing.
Back in “the day” (1995-2000), serving someone a version of a home page based on their location (matched against a database of IP numbers) was state-of-the-art, and really wasn’t always [...]
