Amazon probably knows more about me than any other online retailer – just due to sheer number of times I’ve shopped there. Also, they have been in the “personalization” game longer than most, and have pumped serious money behind making their site and product suggestions better.
So when I log into Amazon, I should be getting “Peak Relevance” (btw, I just made that term up) - in other words, the state-of-the-art of content that appeals to me. Hit up the break to see how well I think they’ve done…
I challenge you to look at the girl on the left for more than 10 seconds. Difficult, right? That’s the brain being confronted with something so fundamentally wrong, it actually feels like it hurts to look at it.
My thoughts about targeting, psychology and data - all things that drive my company, 