Everyone who deals with online marketing spends time thinking about “Attribution Analysis” – who actually gets the credit for a sale? Was it PPC, was it a display ad, was is search? Affiliates? The position of Jupiter and Venus?
Actually, in addition to a bunch of online-marketing related drivers (and planetary positioning), there’s a huge list of factors about us as human beings that’s often missed.
So I started drawing up that list. The info-graphic (info-sketch, maybe, I’m no graphic artist…) below is just some of what I ended up scribbling down in three areas: The Past, The Present and The Content.
My thoughts about targeting, psychology and data - all things that drive my company, 