A cliche we hear a lot is “content is king“. I’ve heard it in speeches from Rupert Murdoch to Eric Schmidt, and it just seems to be an accepted fact. It was said a lot in the late 1990′s to fuel part of the dotcom boom. And in the last year or so, this meme seems to have taken an upward trend again.
But is content king? If you look at the most successful brands and companies, I don’t think so.
Posted in Web
Color affects us all the time - from a red traffic light to the placebo effect of a pill (yellow chalk pills are the most effective antidepressants it seems). And we all know that the meaning of color varies based on where you are in the world, or in what sort of society or religion. The recently created ”Colours in Cultures” chart brings this to life (click on the image to view the original)
Posted in Psychology, UI, Usability
My thoughts about targeting, psychology and data - all things that drive my company, Cognitive Match.
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