Ofcom report – Share of Media
This out in August, but missed me until now. Ofcom’s (UK communications regulator) “Communications Market Report“. Apart from talk of the UK getting faster broadband (I’m not holding my breath, although buying a BT iPlate increased my connection speeds by almost double, I kid you not), something grabbed my attention. The share of media time in terms of average minutes spent a day in each medium is:
- TV: 218 minutes
- Radio: 164 minutes
- Internet: 60 minutes
That’s right, the “lean-forward” medium we’re all breaking our backs over is a mere 60 minutes, or 13% of an average person’s day…
Mind you, as my digital TV reception worsens, any TV I do watch is online via iPlayer and the equivalents at ITV and Channel 4. That’s kind of half “lean-forward” half “sit-back” behaviour, as a) the screen isn’t big enough to be that far away, and b) endless Outlook email alerts interrupt anything I do try and watch.
