Given that I use this as a demonstration of an effective, viral-style ad quite a bit, I thought it was about time I posted it here. At 2.2m views, and 2,500 comments (as well as a bunch of either copy, copycat or homage videos with strong incremental viewing) it’s a resounding example of YouTube appeal, and all upside for Budweiser (who manfully held back from using many branded bottles in the commercial, adding to its appeal probably). More than that, hundreds (if not thousands) of blogs have done what I’m doing – giving it even more exposure.
Now there’s viral value.
My thoughts about targeting, psychology and data - all things that drive my company, 