5 minutes of zero gravity
I just went to an event with Dick Powell from product design agency Seymour Powell talking about all aspects of design and creativity as part of DesignLondon. It was good material about some of their now iconic designs for kettles, toasters, toilets and the like.
The fact that he could have given (and probably did give) the same presentation 10 years ago sums up the bascis that are true of the design process - just the products change a bit. To demonstrate that, he ended his talk with this video for Virgin’s upcoming space travel programme (Seymour Powell designed the interior of the space craft). Yes, that’s space craft – launching in 2010, at Virgin Galactic, bookable right now. Get a taste of what your $200,000 dollars will buy you :

