Okay, I’m not a Twitter power user, but I get asked about it a fair bit. Sarah over at Random Sarah however IS, and explains how it all works really clearly here:
This blog
My thoughts about targeting, psychology and data - all things that drive my company, Cognitive Match.
Quora Answers- What does Microsoft need to do to make Windows Phone 7 succeed? February 21, 2011Alex Kelleher, CEO Cognitive Match Agree, Microsoft now has some pretty great products:- Windows 7 (successful but just accepted as standard)- XBOX (successful, but somehow not seen as Microsoft)- Bing (getting better, gaining adoption)- Windows Phone 7 (great, but people see it as uncool, so unwilling to try)They are unrivalled in the enterprise areas they […]
- What is a Facebook "Like" worth in terms of lifetime value (LTV) of a customer? What is the monetary value of a "Like", both in terms of customer acquisition costs and LTV? February 21, 2011Alex Kelleher, CEO Cognitive Match Aside from Taco Bell valuing a facebook like as 1 Beef Taco (http://www.computerworld.com/s/a...), I would echo a lot of the answers here that hedge their bets based on two key things:1. The value of an action for each business/vertical2. The attribution of an actionFor 1 - the 'same' facebook like might be worth […]
- What could possibly be the next big innovation in image search? January 18, 2011Alex Kelleher, CEO Cognitive Match Google should re-enable face recognition (disenabled for privacy reasons). Face.com has the technology too, but no-one has enabled it for the simple purpose of recognising individuals. When I see that person whose name I just can't rescue from the tip of my tongue, I should be able to take a pic, and get Google/Bing/F […]
- Who do you think are the very best startups mentors in Europe? January 18, 2011Alex Kelleher, CEO Cognitive Match Eileen Burbridge (White Bear Yard) - few people do as much, for as many (invested or not). Having her on your side is a secret weapon for any startup she chooses to supportSee question on Quora […]
- Should I choose TweetDeck or Seesmic? January 17, 2011Alex Kelleher, CEO Cognitive Match Tweetdeck, though sadly not available for Windows Mobile 7 yet - seesmic is (although the platform needs a refresh so that live updates are supported...)See question on Quora […]
- What does Microsoft need to do to make Windows Phone 7 succeed? February 21, 2011