Rent-a-Crowd, Apple Style
Just spotted this on the excellent Register:
Actors paid to queue for Poland’s iPhone launch
Mobile phone carrier Orange Poland admitted today that it hired actors to stand in line for the country’s iPhone debut.
“It was a part of our marketing strategy, the concept was thought up at Orange Poland,” the company told the Associated Press. “The aim was to ‘warm up’ the atmosphere around the launch of the iPhone.”
Orange said they set up fake queues in front of about 20 stores around the country. Meanwhile, there were no lines outside of rival Era retail stores which also carry the iPhone in Poland according to several reports.
Well, there you go, the rent-a-crowd marketing method is still going strong. Or Poland has realised that there are better phones than the iPhone!
