So delivering products in the industry that I do, privacy is always on the agenda. So I thought I’d dive into what Google knows about me today.
Firstly, 50% of the world’s top 1,000,000 sites by traffic have Google analytics tags on them. So every second page I see on average, Google sees me seeing.
Posted in privacy
A while ago, I wrote about the long list of reasons we click on something. This is just the background to a much bigger debate – of why we eventually buy something. That final conversion is fought over every day by a hundred different parties. And yet the state of the market is still generally to pay for the last click…
Posted in data mining, Targeting, Uncategorized
A short message to LinkedIn. Keep the “beta” tag on there (my PA skills aren’t great):
This neatly illustrates one of the issues of just using simple keyword targeting, combined with slapping on a ballsy title like “Jobs You May Be Interested In”. Quite aside from being smart enough to not show me that box at all (I’m running an early stage company, so probably they could use that page estate better)…
#fail – as I think the kids say.
Posted in Targeting
Our lives aren’t run as a stream of unconnected events, where we are constantly surprised, and often confused. In most cases, anyway…
Actually each event in our lives runs against a cognitive script - a set of expectations we’ve built up from experience. For instance, think about walking into a new shop you’ve never been in. You don’t immediately panic, because the script stored in your head maps out into how the store works…
Posted in Psychology
Everyone who deals with online marketing spends time thinking about “Attribution Analysis” – who actually gets the credit for a sale? Was it PPC, was it a display ad, was is search? Affiliates? The position of Jupiter and Venus?
Actually, in addition to a bunch of online-marketing related drivers (and planetary positioning), there’s a huge list of factors about us as human beings that’s often missed.
Posted in Psychology, Targeting
My thoughts about targeting, psychology and data - all things that drive my company, Cognitive Match.
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